JCS TRAINING LAB

BRAND IDENTITY | JESS SAYO | 2020 JCS Training Lab is a training service founded and run by Jess Sayo, which specializes in helping athletes improve their athletic performance. Our client approached us to create a logo for his website and merchandise. The owner wanted his initials to be incorporated into the design, so I created an emblem using his initials. We also created a second version of the logo that featured six squares that represented the company's core principles. These squares were arranged in a way that led up to the slogan "From the ground up," which was located at the top left. Overall, our goal was to create a logo that would effectively convey the brand's focus on helping athletes build their skills and abilities from the ground up.

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100% KONA PACKAGING
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CITY OF SACRAMENTO UTILITIES DOOR HANGER
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ART DIRECTED SOCIAL MEDIA CONTENT
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MOTION GRAPHICS
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ACTIVEWEAR ASCEND SUMMIT
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Jimmy's Poke
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SPRING INTO COFFEE CAMPAIGN
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HAV'A FAVA PACKAGING
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OTHER STUFF
2022
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